Ruby Wu
Education
University of Wisconsin- Madison
Dec 2022
B.S. Consumer Behavior and Marketplace Studies
Certificates: Data Science and Entrepreneurship
Experiences
Digital Marketing Intern
DawnG Media
September 2022 - December 2022
Student Supervisor
The Wisconsin Union
September 2021 - December 2022
E-commerce Intern
Zhen Han Li Gymnastic Shop
May 2021 - August 2022
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Assist with social media platform engagement, content research, copywriting, and proofing
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Research social media trends and competitor marketing and perform analysis of the client
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Collaborate with the social media team to support the planning and execution of client digital marketing
strategies such as social media channel management, content creation, and email marketing campaigns
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Supervise and collaborate with the student employees and assist the manager with inventory analysis and forecast
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Coordinate with manager to initiate a new project and conduct research in customers' interests to expand connection
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Multitask in fast paced environment while providing a great customer experience; accelerated the checkout line and food service process during rush hours
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Established an e-commerce store for the company reaching and expanding various target groups online and boosted company profit by 40%
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Analyzed consumer trends and data to achieve company growth goals; launched 15+ new products weekly receiving 4.9 out of 5 stars reviews from customers
Leadership and Involvement
Club President
Taiwanese Undergraduate Student Organization
September 2021 - May 2022
Communication Chair
Taiwanese Undergraduate Student Organization
September 2020 - August 2021
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Planned and managed various events such as the student org fair booth and recruited 50+ students to join our membership
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Hosted weekly meetings and exchanged ideas with the board members for future events and initiated a semi-annual breakfast shop event
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Composed weekly newsletters and utilized email marketing tools such as MailChimp to track and measure the success of A/B testing; increased event attendance rate by 40%-60%
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Designed and oversaw the organization’s website and social media content regularly and increased the landing page rate